Clum Group is a Cleveland-based holding company that acquires and scales e-commerce brands across a range of consumer categories. The company focuses on building marketing infrastructure, optimizing operations, and accelerating brand performance post-acquisition.

I led execution across five acquired companies, overseeing brand rollouts, internal systems, and influencer-driven campaigns. I worked directly with creators like Teddy Baldassarre, Producer Michael, Pro Home Cooks, Joe Robinet, and Rinske Douna to drive awareness, while supporting Clum Creative, the group’s in-house video agency, with custom email systems and sales enablement.

📈 Impact Highlights

• Managed brand transitions and content execution across 5+ e-commerce acquisitions
  
  

• Built vendor and customer infrastructure from scratch, including onboarding flows and internal processes
  
  

• Executed influencer campaigns with top creators across YouTube and social to drive brand engagement
  
  

• Directed strategy across sales, marketing, and data systems, managing cold campaigns totaling 2.5M+ emails/month